2024-2025 REBRANDING CAMPAIGN - LIFESTYLE
CLIENT - THE VEIL x LOUVRE HOTELS GROUP | PHOTOGRAPHER - TARA LENGYEL
| ARTISTIC DIRECTOR - KATHELIA JONE
The project
Part of a large-scale rebranding campaign for Louvre Hotels Group — a 3-week shoot across multiple properties in France, producing visual content to feed all their communication tools and channels. Kyriad Lyon Ouest is a mid-range urban hotel catering to both business and leisure travellers in the Lyon area. The campaign was built around a cast of fully developed characters — the avid reader, the adventurer, the musician, the young explorer — bringinga narrative dimension to the brand's visual identity.
CLIENT - THE VEIL x LOUVRE HOTELS GROUP | PHOTOGRAPHER - TARA LENGYEL
| ARTISTIC DIRECTOR - KATHELIA JONE
The project
Part of a large-scale rebranding campaign for Louvre Hotels Group — a 3-week shoot across multiple properties in France, producing visual content to feed all their communication tools and channels. Kyriad Lyon Ouest is a mid-range urban hotel catering to both business and leisure travellers in the Lyon area. The campaign was built around a cast of fully developed characters — the avid reader, the adventurer, the musician, the young explorer — bringinga narrative dimension to the brand's visual identity.
My role
Full production on a high-intensity shoot — team and equipment travel coordination, talent booking and on-set management, accommodation logistics, plus coordination of city lifestyle sequences including outfit management and prop sourcing across multiple Lyon locations.
Full production on a high-intensity shoot — team and equipment travel coordination, talent booking and on-set management, accommodation logistics, plus coordination of city lifestyle sequences including outfit management and prop sourcing across multiple Lyon locations.
